We Are Dixie products!
The experts in vented and ventless gas logs, gas grills, fireplaces, garage doors, operator systems and accessories. Dixie Products is family owned, with more than a 60 year history in the Roanoke Valley. The second generation of ownership continues Dixie’s strong tradition of supporting the local community and is a strong promoter of "shop local". Dixie’s service is second to none with long term, knowledgeable employees who have over 200 years of combined experience.
Dixie Building Products Has Been Serving You for over 60 Years!
Founded by Al Silverstein in 1959 on Patterson Avenue in SW Roanoke, Dixie Products began as a specialty distributor to the building and construction trades. Inventory initially sold included aluminum windows, foundation steel and accessories, concrete form systems and accessories, basement columns, steel angles, brick lintels, fireplace form systems, shower doors, storm doors and storm windows. Beginning in 1960, the product line was expanded to include sales and service of residential and commercial garage doors and electric operators.
In 1964, with business expanding exponentially, Silverstein moved the company to Salem Avenue SW allowing for increased space for the growing demand for a more diverse product line. Just three years later, an additional warehouse, office and showroom facilities were constructed to better display and serve the needs of both the company and customers. Thanks to Silverstein’s business acumen, this would become a pattern for Dixie Products. He seemed always able to be on the edge of a new trend and then adapt enough to innovate and expand the business accordingly. Between 1974 and 1982, rigid insulating foam and factory built fireplaces were added to the product line. A new multi-story warehouse was constructed for storage of these as well as new products such as kerosene heaters, ceiling fans, and outdoor gas grills.
Starting in 1988, Silverstein had the insight to begin marketing the company under the more generalized name of “Dixie Products” – reflecting the more diverse product mix and the evolution from wholesale to more retail specialty items and services. To this day, the company is known and branded as Dixie Products.
Just two years later, Silverstein added decorative gas logs to the Dixie Products line, a product that is proudly serviced and installed to this day. Since that first discerning step, Dixie Products has become SW Virginia’s #1 service provider and installer of gas logs and fireplaces. In 1994, the company opened the fireplace shop at 2120 Salem Avenue SW and expanded the product line to include vent free gas logs, vent free gas heaters, fireplaces and fireplace accessories. With the new showroom in place, Silverstein was able to expand the company even further. In 1999, Dixie Products began marketing worldwide via the website www.dixieproducts.com, generating yet another revenue source for the company.
As the company added retail lines, service requirements would need to grow accordingly. In yet another bold move, Silverstein, at the end of 2003, moved Dixie Products to the current location at 3342 Melrose Ave SW and provided the largest showroom in SW Virginia! In order to aid in selection and improve the shopping experience for customers, the most recent renovation includes displays of gas logs, direct vent fireplaces, gas grills and garage doors – definitely worth a visit!
The Dixie Products torch was passed to the second generation in the family business in 2008, prior to Al’s passing in 2015. Sharing in his father’s passion for the business, Mark Silverstein assumed the main management role of the company. He grew up witnessing his father’s expertise and has a wealth of knowledge regarding the hearth and garage door industries. As technology evolves and trends emerge, Mark will continue the Dixie Products tradition of offering the ‘next big thing’ in garage doors and fireplaces.
Dixie Products is very grateful to all of our customers for making us the leading gas log and garage door company in SW Virginia. We assure you that we will continue to work to earn our reputation and your business. Although products are always evolving, our dedication to our customers and service remains of utmost importance and our first priority.
The Dixie Products Advantage
Our buying power allows Dixie Products to sell the highest quality products at the lowest price. Our 8,000 square foot retail showroom on Melrose Avenue is located 3 1/2 miles from downtown Roanoke and 3 1/2 miles from downtown Salem. We are open five (5) days a week. It is worth a visit to Dixie to see our massive selection of hearth products and garage doors. The garage door design center is available to match your style and budget.
We are members of the Chamber of Commerce, National Association of Home Builders, and Hearth Products Association. Dixie Products is D&B rated and carries an A+ rating with the Better Business Bureau
Meet the Team
Trust the knowledgeable people at Dixie Products. With a staff combining over 300 Years of experience, we have the know how to help you select the perfect product and the experience you need to get you up and running quickly.
Owner & CEO
Sales & Service
Garage Door Tech
Garage Door Tech
Dixie Products has the knowhow and expertise for all of your garage door, outdoor and hearth product needs! We make it easy to connect with us! Call us at 540-342-6787 / 1-800-343-6780, contact us by e-mail or visit our extensive showroom.